THE PROJECT Taking place in LA, Scotland, and Germany, CISOs were invited to get behind the wheel of the iconic Land Rover Defender, driving it along memorable terrain and completing various challenges. This was a great opportunity to tie this to our Defender campaign in a memorable way. We landed on the idea of building elevation maps out of our trace and glows. We created something that looked special, created a lot of impact, and was praised by people across the business. We used it print assets such as roll-up banners, wayfinders, car stickers, hand-held signs, and a snack box.