THE PROJECT Taking place in Las Vegas, Black Hat is one of the world's largest cybersecurity events. The look and feel we create sets the tone for future events. With so many companies and thousands of people attending in such an overwhelming environment, it is crucial to break through the noise and create a memorable experience. We achieved this across every touchpoint, promoting our core messaging and using vibrant gradients and dynamic trace lines.

We gave our reception a nightlife theme, calling it 'Darktrace After Dark'. This included a list of house rules that played on cyber-security terms, e.g. 'we double authenticate ID', and 'Drink responsibly, too much can result in data loss'.